According to a new report coming from BayStreet Research, Essential Products has only sold around 5,000 phones since its initial debut this month. While it is tough to break into the premium smartphone market, this is a disappointment for Andy Rubin and his new company.
The estimate comes from BayStreet Research, which tracks shipments of smartphones across the United States. So while not official, Essential has neither confirmed or denied the report as of the writing of this article. The PH-1 was officially released earlier this month and is actually available on retailer shelves, but it seems that really hasn’t driven sales.
When the device was first announced, it was expected to be released before the end of June, but was eventually pushed back until the end of August. The Snapdragon 835 processor, 4GB of RAM, 128GB of internal storage, and modularity were the key selling points for the device. While the Essential PH-1 has top-notch specs and a great design, it has been criticized for its camera’s ability in many reviews.
There have been a lot of bumps in the road for this new start-up and it doesn’t seem like it’s slowing anytime soon. Starting a new smartphone company isn’t easy, nor is it cheap. Let’s hope that Essential can get straightened out before the company goes under.