It’s been a long time coming, but the day has finally come. Today, HTC is announcing a device that is their self-proclaimed ‘hero’ device that should (or hope to) rake in the profits. At 12pm EST, the HTC One A9 will be debuted live in New York City.

If you are familiar with the situation, then you know that the HTC One A9 is somewhat of an iPhone copycat. It looks nearly identical to an iPhone, but powered by Android and built by HTC. We have known this for a while now, as there has been numerous leaks. Even the device’s entire wallpaper gallery was leaked ahead of today’s unveiling.