Samsung Galaxy S5 takes the ALS Ice Bucket Challenge: Donates to MND

The ALS Ice Bucket Challenge has been storming the internet for the past couple of weeks, having notable people such as George W. Bush, Mark Zuckerberg, and Bill Gates take on the challenge and donate money.

The description of the disease can be seen below courtesy of the MND Assoc. website:

Motor Neurone Disease (MND) is a progressive disease that attacks the motor neurones, or nerves, in the brain and spinal cord. This means messages gradually stop reaching muscles, which leads to weakness and wasting. MND can affect how you walk, talk, eat, drink and breathe. However, not all symptoms necessarily happen to everyone and it is unlikely they will all develop at the same time, or in any specific order. Although there is currently no cure for MND, symptoms can be managed to help you achieve the best possible quality of life.

The latest ‘celebrity’ to take on the challenge is the Samsung Galaxy S5. Many are criticizing Samsung for using the ALS Ice Bucket Challenge as a gimmick to promote their device. They tweeted a video, that can be seen above, What they don’t see is that Samsung has already donated. The Motor Neurone Disease (MND) Association was tagged in the original tweet from Samsung Mobile UK and it stated “Brr, Our #GS5 took the ALS #IceBucketChallenge in support of @MNDAssoc Are you up for the challenge?” The MND Association response can be seen below.

The donation amount is unspecified, but it would be hard to believe that a multi-billion dollar company would use a disease as a promotion and not donate. It would be a PR nightmare.