Yureka!!! for Micromax


Micromax recently launched the Yu Yureka smartphone, and since then, they have been posting sales of 15000 device in an average 3-4 seconds on every flash sales. The Sales might be good news for micromax, but does this device really let the user ‘Play God’?

Lets take a look –

  • Connectivity – We have 2G , 3G and 4G connectivity with dual sim support. Looks like Micromax wanted to give the users everything in the connectivity section, and thus, we have a big tick in the connectivity area.
  • Display – We have a 5.5 inch 720 HD IPS touch screen display, which is becoming a custom with budget Phablets these days, and despite the low pixel densities, the displays manage to give you a decent enough experience , with good sharp text and decent color output. Whats good in eureka is that it has good sunlight legibility and probably one of the best viewing angles in its class. We can’t really complain about the Display not meeting our standards as the price is really the limiting factor for the device. The overall build quality is less than stellar, and it was expected, since Micromax is not a brand known for stellar build. Overall, the display is good for the price range, but the overall build lets the whole phone down.
  • Processor – If Yureka got its exterior wrong, they have absolutely nailed the interior. We have a 64 bit Snapdragon 615 SoC. The 615, features Four Cortex A-53 cores which close at 1.7 GHz, while four other cortex A-53 cores which clock at 1.0 GHz. The device has been decked up with an Adreno 405 GPU which can take almost any game you throw at it. Overall, I couldn’t have expected a better performance package for this price, and I must say, The Yureka has actually crossed my expectations. If you need a performance workhorse, but you have a budget at the same time, the Yureka is your likely messiah.
  • Memory – The Yureka features a stunning 2GB RAM with 16 GB of internal memory. The Expansion slot can host upto 64 GB of expandable memory, and the OTG support these days can give you that extra boost in memory, should you ever require it. Honestly speaking, I didn’t expect a 2GB RAM to ever enter the budget smartphones. Looks like that has changed now with all budget Phablets featuring either 1 or 2 GB RAM. Multi-tasking is no longer a distant dream for budget smartphone owners, as a 2GB RAM is more than mammoth for any normal phone.
  • Camera – The Yureka comes with a 13 MP rear camera and a 5 Mp front snapper package. Though the rear camera features the Sony EXMOR sensor, the low light photography is below average, and the overall noise in all photos can be unbearable sometimes. The front snapper too is not a segment topper, with decent selfies, but still ,not the best performance. Overall a somewhat mediocre camera performance is what we can expect.
  • OS and Battery – The Yureka boots Cyanogenmod 11 out of box. Cyanogen is a custom ROM built on top of stock android, but contains more feature than the original firmware itself. CM 11 is the equivalent of Android 4.4.4 KitKat, and according to the deal between Cyano and Micromax, the device will get guaranteed upgrades from Cyano for two years. As far as the battery is concerned, the Yureka will run on a 2500 mAh battery, which will ideally give you a full day of usage, or lesser if you are an extensive user. The QuickCharge 2.0 is absent in this device, so there are no visible perks for the battery performance.

All in all, the Yureka has marked the official debut of Cyanogenmod in India. To be more precise, its the first time that Cyanogenmod will boot as on official OS in a device. Ofcourse, some might argue that OnePlus One was the first Cyano device and they are right of course. But the OnePlus featured two variants namely Cyanogenmod, and the second variant being OnePlus’ own ColorOS flavour. The Yureka however, is a pure Cyanogenmod device. The Pricing on this device is highly aggressive, and the success is showing in the form of quick as lightning sales.

However, ever since the time I heard of the unveiling of this device, I have wondered whether or not we actually need a Cyanogenmod device. Its well known that Cyanogenmod is open source and is up for download for free. The range of supported devices is huge, begging the question as to whether Cyano did the right thing by tying up with Micromax.

That aside, the device is a monster when it comes to performance, but if you are someone who wants a better build along with performance, probably you should consider its biggest Rival, aka the Redmi Note 4G.


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